Design Museum - The Brit Insurance Designs Awards 2011

Great Designs, Inspiring, Creative, Simple but Genius, Wooow, Hmmmm - Great few hours spent in the Design Museum today viewing all the designs for the Brit Insurance Designs Awards, wondering which one will be the Design of the Year. From designs that made me say, that's such a ''clever idea'', to designs that made me say ''hmmm nice''

There was variety of designs from graphics, to transport, furniture to fashion on display from small scales to bigger displays. The designs were creative, some were simple, all designed for the future with beneficial aspects, and imaginative. 

Ladakh Commonealth Peace Pavilion and Classroom Initiative 

 UK Pavilion Shanghan Expo 2010

One piece that caught my eye and I did question if it was possible, but did see it was possible and has been built in a 1:1 scale in real life, I was pretty amazed of the material choose and the strength of the material. Would have loved to experience this in person especially the inside of the structure

Tape Installations - Architecture: Austria - Crostia

The continuous wrapping of the tape links to result in complex amorphous shapes reminiscent of growing organic forms developed. Up to 45km of tape went in to creating some parts of this structure, which can be experienced from inside a well as from out side. 

Fiat 500 MultiAir Engine

Sayl Task Chair

There was many designs to be viewed and to be inspired by. And also educational wise great way to learn new techniques, model structures - material uses, scale and colour use. Wish only there was more to view.. :)

AND THE WINNER OF... 

Brit Insurance Design of the Year 2011

is...

PLUMEN LIGHTBLUB by Samuel Wilkinson 

It's amazing after viewing so many of the designs, and having few on mind that I believed will be the winner, I was pretty amazed the Plumen Light Bulb was the winner. To be really honest I didn't even think it would. This design was the last one I viewed within the exhibition on the day of my visit,. The light bulb does the same job of an normal light saving bulb, with using 80% lesser of it's energy and also durable for eight times more than an luminous light bulb.

'' Stephen Bayley, 2011 Jury Chair said of the winning entry ‘The Plumen light bulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.’'

http://www.designsoftheyear.com/2011/03/15/plumen-lightbulb-wins-brit-insurance-design-of-the-year-2011/

I guess this shows that a design does not have to be over the top, or exaggerated an simple idea that has a twist and style with benefits can be a masterpiece. Relating this back to my own studies design simple, bold but clever designs that relates to the concept can be a success. But I guess that's always the case you will always start of with the simplest drawings and then later develop those simple design ideas adding more to it, but will always go back to the first drawing you have done and will go forward with that design idea with slight developments added to it. So always trust your first instinct, the first design idea that comes to your mind the minute you finish reading the brief/or design concept and be confident.